Make rider's heart skip a beat ♥

EQ Athletica by Laura

“Welcome to EQ Athletica by Laura, your EQ Athletica partner in Alberta, Canada. We are so excited to share our products with you and offer accessible equestrian fashion. Have a look around the website and please reach out if you have any questions. Happy shopping!” 

Love Laura

My Story

 

My name is Laura, and I am a farm girl, equestrian and fashionista!

Growing up on the family dairy farm instilled a love for animals from a very young age. Throughout my youth I was an active participant in both Dairy and Equine 4H.

As I grew older, my passion for horses and showjumping quickly surpassed my interest in the dairy industry. It was with the purchase of my first Canadian Warmblood that affirmed my love for horses, and is the origin of how jumping became a part of my being.

Through my high school years, I showed my horses regularly and was an active member of the Canadian Warmblood Horse Breeders Association.  I later joined the Canadian Young Breeders team, and competed internationally in Ireland, France, Great Britain, with my final year being in Canada.

After high school, my love of horses led me to Europe, where I worked for an internationally renowned Russian show jumper as her main groom, giving me the opportunity to attend all of the major shows across Europe and Russia.

I eventually made my way back home to Alberta and began working at a local clothing store, where I was able to indulge my love for fashion! During this time I also reconnected with the dairy industry and started working part time on a dairy farm.

With my passion for the equine world and love of fashion, becoming an EQ athletica partner seems like a natural fit.

I am very excited about the opportunity to combine my two passions, and would welcome the chance to help others find what they need and to feel comfortable and confident while doing it!

EQ Athletica

EQ Athletica was founded by Manon Schuten, in Olds, Alberta Canada in 2017. Manon has been riding since she was 6 years old. Throughout her riding career, her main focus was dressage, as well as leisurely hacks in the countryside.

EQ Athletica was born from the need for functional and technical equestrian wear that makes you look and feel good. After selling her first pieces she realized that online sales are the trend. However, she missed the personal contact. At that moment our current business model was born.

Manon finds it very important to focus on the social aspect while selling our products. Some personal attention is something we get less and less by purchasing online. At EQ Athletica we want to do it differently. We want to be part of the local communities.

It’s also important to her that every single item of our collection is tried and tested-by herself and a team of experienced riders, to be able to offer you the best quality products.

I hope you’ll enjoy our brand.

Manon and the EQ Athletica family

Personal touch

Your smile matters to us

Comfortable

Feels nice on and off the horse

Passion

We love what we do

Community

Being close is important